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What is a Google Business Profile (GBP)?

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Once a business has set up and verified its Google Business Profile, it becomes visible on Google Search and Google Maps. In effect, once you have a GBP listing, your company details will appear on Google as demonstrated below: 

Whether you have a store front or travel to customers on-site, building your Google Business Profile is one of the most critical aspects of building a professional presence online. 

Benefits of having a Google Business Profile #

1. Credibility

Consumers are twice as likely to consider verified businesses on Google Business Profiles “reputable” and trustworthy.

2. Traffic

Google Maps provides instant directions to your business from wherever your customers are located.

3. Visibility

After we update your GBP, Google will know when your store is open and where it is located. When people search Google for specific words that could identify your business, Google shows them open businesses near their location.

Setting up your Google Business Profile #

All Esesito subscriptions (Basic, Plus & Growth plans) include a full Google Business Profile set up. This means our team will build and help your verify your Google Business Profile listing, saving you a ton of hassle! And if you already have a Google Business Profile, we encourage you to connect it to Esesitoso any updates to your business website can automatically sync to Google. 

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Updated on 21 October 2023