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How to ensure your business gets a GBP

A Google Business Profile is a very powerful tool as it gives your business better visibility on Google searches as well as on Google Maps. Nevertheless, every business needs to play by the rules Google set. Here’s a summary of what to look out for.

  • Profiles on Google Business can only be created for businesses that either have a physical location that customers can visit or that travel to visit customers where they are.
    • Note here that online-only businesses (e-Commerce stores, etc) are not eligible for GBP. 
    • Sometimes Esesito is able to build the GBP, however, the success rate is not 100%. 
    • Nevertheless, you still get a super cool website and other awesome features!

To ensure your listing is successfully created on Google My Business:

  • Represent your business as it’s consistently represented on your Esesito page & on social media.
    • for example, the business name should be consistent, as well as the address and services/products.
  • There should only be one profile per business, otherwise, this causes problems in the way your information displays on Google Maps and Search.

Please note that you can read about this, in-depth, by clicking this link. You can also reach out to one of our experts on the topic of GBP by sending an email to

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Updated on 21 October 2023